"I believe cities are humanity's ultimate canvas for art, innovation and ideas."
Petra is an experienced creative director and communications strategist, specialising in the urban development and cultural industries.
She has managed the communications strategy for multi-billion-dollar urban development bids, and directed community engagement efforts to support innovative solutions that redefine cities. Her clients have included Lendlease, The Hornery Institute, Infrastructure NSW, the Department of Health & Ageing, and Business Monitor International.
In addition, she acted as Director of Communications and Media for two large international cultural festivals, the Ubud Writers & Readers Festival and Ubud Food Festival.
Petra’s 15 years of experience working with a diverse set of organisations, from premium brands to charities and one-person start-ups make her adept at tailoring communications strategies to various end-uses.
She holds a Communications & History degree from the University of Sydney, and a Masters in Creative Writing from the University of East Anglia, where she received the Malcolm Bradbury Award. Petra is also a published author.