Carter Williamson Perception Study
Client: Carter Williamson Architects
Location: Sydney, NSW
Year: 2020
Knowing strengths and unique positioning
Brief
Carter Williamson is a renowned residential architecture practice based in Sydney’s Inner West. As a practice with promise and a lot of runs on the board, Carter Williamson was looking to understand its positioning in a competitive and crowded market and what changes are needed to tackle a bigger scale of project that would see their business grow sustainably.
Approach
Left Bank Co. worked closely with Carter Williamson and its clients to conduct a perception study, using the insights gathered from interviews and qualitative research to articulate the unique strengths of the practices. This insight was then used to explore and identify key areas for future development, focusing the firm’s new business strategy.
Impact
At Left Bank Co, we often get opportunities to collaborate with amazing designers and get to know their office and approach intimately. This work has further strengthened our working relationship with Carter Williamson and armed us with useful insights into the processes and considerations around selecting and working with architects.