Content Campaign
Client: Confidential top-tier architecture firm
Location: Sydney, NSW
Year: 2020
Standing out in the crowd
Brief
They often say ‘any press is good press’ but in fact, we know that to cut through the noise, architectural practices need to have a compelling story and approach. Even large top-tier architecture firms need more than a robust project portfolio to position them effectively ahead of the competition. Meaningful communications are important for winning and retaining market share.
Approach
Left Bank Co. teamed up with Caro Communications to devise a communication strategy for one of Australia’s top-tier architecture firms, revising their campaigns objectives, performance measurements and a thematic framework. We worked alongside the firm’s communications team to create a unique campaign concept, combining formats and approaches in a novel way to will help this practice stand out.
Impact
Our advisory work led to the development of a high impact content campaign, delivered by an empowered internal team.